A brief introduction to product localization
Brand blunders are a big thing, at least for us – brand, product, and marketing lovers. They pass as jokes...
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Modular design products
Modularity makes sense in the early stages of a product’s design and development but is gaining importance nowadays given the...
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To be or not to be: is debranding an effective strategy?
Many brands have made significant changes in their marketing strategies as part of their adaptation to the mobile-first world, and...
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Tone of voice in ecommerce
Creating an online store is relatively easy nowadays. And while many do achieve their objectives in terms of visitors, many...
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