Modular design products
Modularity makes sense in the early stages of a product’s design and development but is gaining importance nowadays given the...
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To be or not to be: is debranding an effective strategy?
Many brands have made significant changes in their marketing strategies as part of their adaptation to the mobile-first world, and...
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Tone of voice in ecommerce
Creating an online store is relatively easy nowadays. And while many do achieve their objectives in terms of visitors, many...
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How to build and keep a strong brand reputation
A good brand reputation is not only the story of success every business dreams of. That’s just the tip of...
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How to to boost your reach on Instagram?
With over 500 million users every day, and nearly 1400 million users every month, Instagram is an unquestionable temptation for...
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A/B tests in product content
You may have heard about A/B tests when you were working on your business’ website, creating your Amazon EBC or...
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User-generated content in ecommerce
From the early days blogs to the latest product review or unboxing videos, user-generated content in ecommerce has nothing but...
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Visual search in ecommerce
Artificial Intelligence and Machine Learning are increasing both in use and awareness. As computers learn more, they become faster in...
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Voice assistants in ecommerce
Going from/to the office, switching from one device to another, shopping for groceries… the daily frenzy made it hard to...
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5 types of product videos
Video is the preferred kind of content in ecommerce: they are easy to consume, entertaining, informative, and relatable. In fact,...
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