Psychology in product content
In today’s ecommerce landscape, the quality of product content can make or break a sale. Customers rely on product descriptions,...
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Hybrid ecommerce
The irruption, expansion, and evolution of ecommerce has stemmed into a bunch of different modalities that were once believed to...
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12 tips to improve your Amazon positioning
Having good positioning on Amazon is a daily concern given the fierce competition in it. Because despite the continuous growth...
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Relatable content is the key to success
Advertising has changed a lot in 30 years, and so has the way in which consumers perceive it and react...
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Taking advantage of influencer marketing
Influencer marketing is one of those fast-growing industries that stem from the rise of ecommerce, social media, and the merge...
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How can Chinese brands develop a successful DTC strategy overseas?
On February 15, Content2Sell was the guest speaker in the “Developing a winning DTC strategy overseas” round table, at the...
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The irruption of Metacommerce
When the Metaverse (with a capital M) was first announced by the end of 2021, many of its features were...
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Google Live View: when Artificial Intelligence meets Augmented Reality
A few months ago, Google announced the discontinuation of the Street View app, which provided street-level visualization to help users...
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10 tips to improve your funnel conversion
Beyond what books say, funnel conversion is a complex and delicate matter where many, many factors are involved. And slight...
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AIOT: the Artificial Intelligence of Things
AI has been on everyone’s lips for a while now, and we are just beginning to see its true potential....
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